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Vida@vayamedia.in
Ph: +9170002 17134

COURSE DETAILS 

VIDA COURSE DETAILS (2024)

1. Digital Marketing Overview

This module will give you an idea of the elements that constitute digital marketing. It will provide valuable insights into various aspects related to this field, before we dive deep into each.
A sort of warm-up before the actual workout! 


Session will cover topics such as: what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to various digital marketing platforms, etc.

2. Search Engine Optimization (SEO)
  • Search Engines Basics
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
3. Content Marketing
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results
4. Website Structuring
  • What is Website?- Understanding website Components
  • How to register & Host a Site?
  • All About Domain Extensions
5. Google Analytics
  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions
6. Website Creation Using WordPress
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor
7. Understand Acquisition & Conversion
  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports
8. Google Search Console
  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
9. Google My Business: Local Listings
  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions
10. Social Media Optimization
  • What is Social Media?
  • How social media help Business
  • Establishing your online identity
  • Engaging your Audience
  • How to use Groups, Forums, etc.
11. Facebook Organic
  • Using Facebook to Boost Business
  • Developing a useful Company / Fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to Create & Use Groups
  • Importance of Hashtags & how to use them
12. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

  • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns
13. LinkedIn Organic
  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.
14. YouTube SEO
  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists
  • YouTube AdSense
  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense
15. Search Engine Marketing: Google AdWords
  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)
16. Search Advertising
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements
  • Keywords, Topics, Contextual Targeting
17. Display Advertising
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Conversion Tracking
18. YouTube Advertising

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists
19. Facebook Advertising
  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Different Objectives for campaigns
  • Types of Ads, placements
  • Facebook Retargeting
20. LinkedIn Advertising
  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campiagns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Tergeting
  • Advanced Audience Targeting
  • Ad Format
  • Conversion Tracking
21. Conversion Tracking Tool
  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization
22. Remarketing and Conversion
  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign
23. Email Marketing
  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices
24. Media Buying
  • Advertising: Principles, Concepts and Management
  • Media Planning
25. Introduction to Affiliate Marketing
  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging
26. Introduction to Google AdSense
  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
27. Google Tag Manager
  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code
28. SMS Marketing
  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling
29. Freelancing Projects
  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing
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